Description : This video is structured around two main narrative voices and a character illustrating what the voice-over says while a singer often merely repeats what's just been said.
The setting is a christian home and church, so this particular context is very meaningful. We can notice on various occasions that the main character is addicted to high-technology products, mostly smartphones. He is shown as a family man unable to communicate with his wife, exept through texting. He is also shown as a church-goer incapable of attending worship without all his phones vibrating all the time, marking him look like he's full of the holy spirit.
Finally, he is depicted as a computer geek whose life has become extremely complicated instead of having been simplified.
Interpretation : Basically, this video means that high technology has become a religion for many people, even christians who are not supposed to be materialistic. Then, in a christian lifestyle, quite a few church goers and believers tend to focus more on materialistic issues rather than spiritual ones. We can add that technology reings supreme for many people who revere it as a God enlightening his followers. The question is, is this a real progress for humankind ?
Description : Two people are stuck on an elevator in a place that seems litterally empty.The man looks upset. He might be an office worker walking to his job.The woman claims that she is already late, so for her, this is the last straw. At one point, she's about to cry and asks for a phone. In short, they both look hopeless.
Interpretation : We can relate this situation to a fairly comon one in real life : getting stuck on an elevator. The difference is that, in this situation, people have the right to panic whereas on an escalator, there is no reason whatsoever to be scared.
This video points out the increasing dependence of human beings on technology. If it goes missing, it is as if a crutch had been taken away from, so these two people cannot even walk up the stairs which would be the normal thing to do. We could think that technological progress makes humans lazy or at least less prone to taking initiatives.